DR. DANIEL GOULD | CASE STUDY

Beverly Hills board certified plastic surgeon Dr. Daniel Gould, MD, PhD, was looking for a PR agency with deep medical aesthetics industry experience and connections to raise his national profile and take his practice to the next level. Finding him uniquely positioned as both a facial and body plastic surgeon, as well as having a deep well of ingredients knowledge via his PhD in bioengineering, we learned everything about his practice, and developed an ongoing arsenal of educational, informative outreach highlighting his key procedures, philosophy, commitment to aftercare and patient successes.

 During our first year, we secured so much press and attention that Dr. Gould had to hire an additional two front desk staffers to answer his busy phones, and friends from our personal network were begging for introductions! Coverage in Allure, Elle, Vogue, W, GQ, WWD, Marie Claire and many others became a weekly occurrence, as we developed strategic pitch topics that piqued editors’ interest, including the new trend of patients getting facelifts in their 40s, fat transfers vs filler, the rise of regenerative medicine (including exosomes), important differentiators in GLP-1 patients, blepharoplasties vs brow lifts, and so much more.

We also secured Dr. Gould as a regular guest on Good Day LA, and saw him named as section editor of the Aesthetic Surgery Journal’s new Regenerative Medicine Section. His practice and profile continue to grow.

“Samantha isn’t just an exceptional publicist, she’s a true partner and creative force. She’s the one you want on your team.”

~ Dr. Daniel Gould, MD, PhD

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