PLATED SKIN SCIENCE

Plated Skin Science came to SSP after an engagement with a corporate PR firm that wasn’t delivering the bespoke, detailed attention they craved. We immediately deep dove into and reworked their messaging and key talking points, learning everything about their Mayo Clinic-based founders, science, exosomes technology and clinicals, and developed a bench of early adapter MDs to position as thought leaders with media.

Utilizing updated messaging, clear “explainers” and key benefits, our immediate, steady drumbeat of weekly press outreach resulted in ongoing, high-profile press coverage and subsequent beauty awards - our first big win was securing their hero product, Plated Intense Serum, to Time’s “Best Inventions of 2024” list, which the brand harnessed across channels to build national awareness, sales and industry relationships.

Additionally, we strategically developed and deepened relationships between the brand and the industry’s top celebrity makeup and hair artists, creating a rabid fandom and extensive product usage on high-profile red carpets and award ceremonies. Harnessing this same expertise, experience and relationships, we also successfully launched the brand’s Hair and Eye Serums, which have secured numerous beauty award wins.

 The undisputable leader in science-backed, exosomes skincare, Plated has grown more than 400% since launch, fueled in part by the high-profile accolades and awards secured by our agency. It is found in thousands of MD and medical aesthetic offices, and continues to dominate the regenerative aesthetics landscape.

“SAMANTHA HAS BEEN ABSOLUTELY INSTRUMENTAL IN GROWING OUR BRAND AND ESTABLISHING US A TRUE LEADER IN THE INDUSTRY… SAMANTHA OPERATES AT A LEVEL I DIDN’T KNOW EXISTED.”

Alex Haskell, VP Marketing, Plated Skin Science

 < CLIENTS